{"id":4175,"date":"2021-11-29T08:59:32","date_gmt":"2021-11-29T07:59:32","guid":{"rendered":"https:\/\/am-hub.dk\/cases\/eldon-with-3d-printing-we-improve-the-user-experience\/"},"modified":"2026-09-02T12:35:13","modified_gmt":"2026-09-02T10:35:13","slug":"eldon-with-3d-printing-we-improve-the-user-experience","status":"publish","type":"cases","link":"https:\/\/am-hub.dk\/en\/cases\/eldon-with-3d-printing-we-improve-the-user-experience\/","title":{"rendered":"Eldon: With 3D printing, we improve the user experience"},"content":{"rendered":"
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In <\/span>New Business Models<\/a><\/p>\n<\/div><\/div>\n\n

Eldon: With 3D printing, we improve the user experience<\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Eldon Biologicals A\/S<\/a> <\/span>produces dry-format cards for blood grouping-the so-called EldonCard-used to quickly determine blood type, but Eldon\u2019s challenge has been that the test is carried out in a more complex way, which has led some customers to make mistakes.<\/p>\n

This has previously resulted in several enquiries from dissatisfied customers, particularly in the USA, who have had difficulties completing the home test despite detailed instructions for use.<\/p>\n

Following Eldon\u2019s participation in the AM Hybrid project, the challenges have now been resolved.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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\u201cIt is a simple device, but with 3D printing we have improved it so that taking the sample is easier and more intuitive. The new design significantly enhances usability,\u201d says Henrik Holst from Eldon Biologicals: <\/p>\n

\u201cWith the new cover, it becomes-thanks to 3D technology-easier to take the blood sample, and this improves the user experience and thus also ensures that we receive fewer complaints and claims. In every respect, it is a better product that strengthens both the user experience and our business.\u201d <\/p>\n<\/div><\/div>\n<\/div>\n\n

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\u201cIn every respect, I am positive about both our programme and the final product. We were involved throughout the entire product development process, where we experienced a strong commitment to improving our product. We are strong on usability, and that knowledge was actively and agilely applied in the design phase,\u201d says Henrik Holst: <\/p>\n

\u201cAnd not only have we improved the design with 3D technology; we have also saved significant time in the product development phase, at only a fraction of the cost compared with previous programmes.\u201d<\/p>\n

As part of the AM Hybrid programme, Eldon participated in various workshops where, during the design phase, a prototype could be printed in a couple of hours, enabling them to develop the cover more quickly and correct minor errors.<\/p>\n

According to Henrik Holst, the new cover could significantly increase revenue, as they are trying to get onto the shelves at Wal-Mart and also expect to export even more to the US military, which they already supply with EldonCards. In addition, they are considering several opportunities, for example in pilgrimages to Mecca and exports to Africa, where it can be crucial for, for instance, women in labour. <\/p>\n

\u201cThis could become a true Danish export success story!\u201d says an enthusiastic Henrik Holst.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Results from programmes with Dansk AM Hub<\/h3>\n<\/div><\/div>\n\n