{"id":4184,"date":"2021-09-08T12:27:51","date_gmt":"2021-09-08T10:27:51","guid":{"rendered":"https:\/\/am-hub.dk\/cases\/with-3d-printing-we-have-far-less-waste-in-the-design-process\/"},"modified":"2026-09-02T12:36:18","modified_gmt":"2026-09-02T10:36:18","slug":"with-3d-printing-we-have-far-less-waste-in-the-design-process","status":"publish","type":"cases","link":"https:\/\/am-hub.dk\/en\/cases\/with-3d-printing-we-have-far-less-waste-in-the-design-process\/","title":{"rendered":"With 3D printing, we have far less waste in the design process"},"content":{"rendered":"
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In <\/span>Enhanced Product & Functionality<\/a>, <\/span>New Business Models<\/a><\/p>\n<\/div><\/div>\n\n

With 3D printing, we have far less waste in the design process<\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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At the furniture company NORR11, it is important both to dare to think innovatively and sustainably, while remaining true to<\/span><\/i> <\/span><\/i>the Danish design heritage.<\/span><\/i> <\/span> <\/span><\/p>\n

Simplicity, natural materials, and clean lines. Scandinavian furniture design has been taking the world by storm in recent years. <\/span> <\/span><\/p>\n

Behind the success is a group of dedicated furniture manufacturers who bring design and craftsmanship together seamlessly. One of them is NORR11, based on \u00d8stergade on Str\u00f8get in<\/span> <\/span>Copenhagen. Here, both management and the design team are fully engaged in exploring the possibilities within 3D printing. This is what the company\u2019s CEO, Magnus B. Magnusson, says.<\/span> <\/span><\/p>\n

<\/span>\u201cFor us, there is absolutely no doubt that 3D printing will, going forward, become a natural part of our approach to production and sustainability. Especially when it comes to prototypes, which today have to be shipped back and forth between Asia and Europe, it is obvious that we can significantly reduce both waste and transport costs by producing our own 3D prototypes in Denmark.\u201d <\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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In addition to reducing environmental impact, 3D printing can also make a significant contribution to reducing <\/span>lead<\/span>\u2013<\/span>time for new products, Magnus B. Magnusson explains:<\/span> <\/span><\/p>\n

\u201cTo survive in the furniture industry, you MUST be ready in time for the major furniture fairs, and there are also extremely tight deadlines when products have to reach retailers. We know that even small mistakes can cause massive delays with major financial consequences. Quite simply, it is a vulnerability in our entire business model that 3D printing can help eliminate.\u201d <\/span> <\/span><\/p>\n

Even when it comes to major interior design projects, 3D technology can be a game changer, Magnus B. Magnusson says:<\/span> <\/span><\/p>\n

\u201cWhen a customer asks us to <\/span>pitch<\/span> a tailored interior design project, we know they will want to see a prototype very quickly. The problem is that it can easily turn into a nightmare when adjustments have to be sent back and forth between continents. Here, 3D printing can give us a completely different level of flexibility, because we can make changes immediately. Again, we can eliminate both transport and cumbersome business processes. For individual prototypes, we expect to be able to reduce time-to-<\/span>market<\/span> by up to 120 days, which would be of incredibly high commercial value.\u201d<\/span> <\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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In addition to producing prototypes, NORR11 has long since begun incorporating 3D-printed components into its final designs:<\/span> <\/span><\/p>\n

\u201cRight now, for example, we are looking at the furniture feet or \u2018pads\u2019 that, among other things, sit under our stainless-steel sofa frames. Here we cannot use standard solutions, partly because the steel is sharp, and partly because we insist that everything must feel premium all the way through. We can achieve all of that by using 3D printing. It is not just a convenient solution-it is actually also a method for completing and improving our designs.\u201d <\/span> <\/span><\/p>\n

Overall, according to Magnus B. Magnusson, it has been an eye-opener to discover 3D technology with expert guidance from Dansk AM Hub<\/a>, Teknologisk Institut<\/a> and Deloitte:<\/span> <\/span><\/p>\n

\u201cBoth when it comes to 3D printing and the UN Sustainable Development Goals, we have actually gained a completely new perspective on our business. Even though we are a relatively new company, we have still had our established habits and our ways of doing things. Here, I really feel we have shaken ourselves up and become better at questioning what we do. Because today we have a completely different knowledge and understanding of how 3D technology can contribute to increased sustainability, we are also much better at spotting the opportunities.\u201d <\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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About the company<\/p>\n<\/div><\/div>\n\n

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NORR11<\/h2>\n<\/div><\/div>\n\n

Location<\/strong>
\u00d8stergade 17, 2nd floor, 1100 Copenhagen<\/span><\/p>\n

Number of employees<\/strong>
26<\/span><\/p>\n

Info<\/strong>
NORR11 creates timeless furniture at the forefront of design.<\/span><\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

F\u00e5 optimeret jeres muligheder<\/p>\n<\/div><\/div>

Er jeres produktionssetup en begr\u00e6nsning \u2013 eller en styrke?
\nOg er der nye muligheder?<\/h2>\n<\/div><\/div>
Kontakt os i dag<\/a><\/div><\/div><\/div><\/div>\n\n

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Se alle cases<\/a><\/div><\/div><\/div><\/div><\/span>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":4185,"template":"","kategori":[67,68],"branche":[],"class_list":["post-4184","cases","type-cases","status-publish","has-post-thumbnail","hentry","kategori-improved-product-functionality","kategori-new-business-models"],"acf":[],"yoast_head":"\nWith 3D printing, we have far less waste in the design process | AM Hub<\/title>\n<meta name=\"description\" content=\"In addition to producing prototypes, NORR11 has long since begun incorporating 3D-printed components into its final designs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/am-hub.dk\/en\/cases\/with-3d-printing-we-have-far-less-waste-in-the-design-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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