{"id":4369,"date":"2026-03-06T13:10:16","date_gmt":"2026-03-06T12:10:16","guid":{"rendered":"https:\/\/am-hub.dk\/cases\/create-it-real-local-circular-3d-production-creates-global-business-potential\/"},"modified":"2026-09-02T13:10:27","modified_gmt":"2026-09-02T11:10:27","slug":"create-it-real-local-circular-3d-production-creates-global-business-potential","status":"publish","type":"cases","link":"https:\/\/am-hub.dk\/en\/cases\/create-it-real-local-circular-3d-production-creates-global-business-potential\/","title":{"rendered":"Create it REAL: Local circular 3D production creates global business potential"},"content":{"rendered":"\r\n\r\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section case-header\">\r\n\r\n<div class=\"et_pb_row_0 et_pb_row et_flex_row fade-in-up\">\r\n\r\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\r\n\r\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_dark et_pb_module et_flex_module pre-headline\"><div class=\"et_pb_text_inner\"><p>Case example<\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_dark et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h1>Create it REAL: Local circular 3D production creates global business potential<\/h1>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_dark et_pb_module et_flex_module sub-headline\"><div class=\"et_pb_text_inner\"><p>A business model that turns the supply chain on its head<\/p>\n<\/div><\/div><\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section case-content\">\r\n\r\n<div class=\"et_pb_row_1 et_pb_row et_flex_row case-row\">\r\n\r\n<div class=\"et_pb_column_1 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\r\n\r\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-Jeremie-Pierre-Gay.jpg\" title=\"Create-it-real-Jeremie-Pierre-Gay\" width=\"1440\" height=\"960\" srcset=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-Jeremie-Pierre-Gay.jpg 1440w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-Jeremie-Pierre-Gay-1280x853.jpg 1280w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-Jeremie-Pierre-Gay-980x653.jpg 980w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-Jeremie-Pierre-Gay-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1440px, 100vw\" class=\"wp-image-4371\" \/><\/span><\/div><\/div>\r\n\r\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\r\n\r\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h3>Achieve both financial and environmental benefits<\/h3>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Create it REAL has developed a circular business model for individually customised orthopaedic insoles, where used insoles can be returned, broken down, and recycled into new ones. This enables local, scalable production with less waste and a strongly differentiated, sustainable product globally. The case demonstrates how additive manufacturing enables local, flexible, and circular production with both financial and environmental benefits.  <\/p>\n<\/div><\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_row_2 et_pb_row et_flex_row fade-in-up case-row\">\r\n\r\n<div class=\"et_pb_column_3 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\r\n\r\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h3>The case: Overview and context<\/h3>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>\u2018These shoes are made for walking\u2019 is very much true when Create it REAL rethinks the production of orthopaedic insoles using additive manufacturing. Rather than continuing with traditional, centralised manufacturing, the company has created a model in which insoles are designed, printed, and fitted locally-often within a few hours-and become part of a deposit-scheme-driven circular supply chain. <\/p>\n<p>The business model is a strategic asset in itself: Customers pay a deposit that is refunded upon return, encouraging circular behaviour and creating a loyalty-driven market. At the same time, decentralised production supports local businesses, reduces transport and inventory costs, and differentiates the company in a market characterised by standardised products. <\/p>\n<p>This approach shows how advanced manufacturing technology can serve as the foundation for new business models that are strong in sustainability, customer experience, differentiation and long-term competitiveness.<\/p>\n<\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\r\n\r\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<iframe loading=\"lazy\" title=\"Danish technology creates circular production of insoles\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/qxm1l0-SNrA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_row_3 et_pb_row et_flex_row case-row quote-row fade-in-up\">\r\n\r\n<div class=\"et_pb_column_5 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_16_24 et_flex_column_16_24_tablet et_flex_column_24_24_phone\">\r\n\r\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module quote-text\"><div class=\"et_pb_text_inner\"><p><span>\u201cFirst, we use only exactly the material required for production, whereas previously there was considerably more waste. Second, we have focused on recycling the materials and encourage customers to do so through our reusable business model. And third, we can avoid long supply chains because our solution is decentralised.\u201d<\/span><\/p>\n<\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_column_6 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\r\n\r\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module quote-image\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Jeremie-Pierre-Gay-create-it-real.png\" title=\"Jeremie-Pierre-Gay-create-it-real\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Jeremie-Pierre-Gay-create-it-real.png 1200w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Jeremie-Pierre-Gay-create-it-real-980x980.png 980w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Jeremie-Pierre-Gay-create-it-real-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-4373\" \/><\/span><\/div>\r\n\r\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module quote-author\"><div class=\"et_pb_text_inner\"><p><strong>Jeremie Pierre Gay<\/strong><br \/>Founding Director, Create it REAL<\/p>\n<\/div><\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_row_4 et_pb_row et_flex_row fade-in-up case-row\">\r\n\r\n<div class=\"et_pb_column_7 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone fakta-box\">\r\n\r\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_dark et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h3>Results from programmes with Dansk AM Hub<\/h3>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_dark et_pb_module et_flex_module checklist\"><div class=\"et_pb_text_inner\"><ul>\n<li>Local production closer to the customer\n<\/li>\n<li>Low inventory tie-up<\/li>\n<li>Deposit scheme creates loyal customers\n<\/li>\n<li>80% recycling across the lifecycle<\/li>\n<\/ul>\n<\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_column_8 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\r\n\r\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h3>Value and impact for the company<\/h3>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Danish AM Hub played a central role in maturing both the technology, the business model, and the market perspective in Create it REAL\u2019s circular solution. Our contribution primarily focused on ensuring that the entire value chain-from design and production to recycling and customer incentives-was commercially coherent. <\/p>\n<p>Through sparring and strategic clarification, we helped translate circular principles into a scalable business model, where local production, a deposit scheme and a decentralised supply chain became competitive parameters rather than complexity. The focus was always on how the solution could differentiate the company in the market, build customer loyalty, and reduce both waste and capital tie-up. <\/p>\n<p>Dansk AM Hub thus served as the link between technology, sustainability and business-and as a catalyst for taking an ambitious idea from concept to a commercially viable model.<\/p>\n<\/div><\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_row_5 et_pb_row et_flex_row fade-in-up case-row\">\r\n\r\n<div class=\"et_pb_column_9 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\r\n\r\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h3>From challenge to advantage<\/h3>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Mass production and individual customisation have long been opposites. At the core of the concept is a 3D printer and printer management software, optimised to produce customised, functional insoles with minimal resource use. The customer\u2019s foot is scanned, and the insole is printed precisely to their needs, meaning no excess waste and more accurate function. After use, the insole is returned for recycling, where up to 80% of the material is used in the production of the next generation of insoles.   <\/p>\n<p>This changes the business logic from mass production to on-demand production-with lower inventory tie-up, faster delivery and better fit for the individual. Dansk AM Hub helped mature the solution and ensure that both the technology and the business model were aligned. <\/p>\n<p>\u201cSustainability is an important argument in our business model,\u201d explains Jeremie Pierre Gay, Founding Director at Create it REAL, who is behind both the technology, the material and the circular business model:<\/p>\n<p>\u201cFirst, we use only exactly the material needed for production, whereas previously there was considerably more waste. Second, we have focused on recycling the materials and motivate customers to do so through our recyclable business model. And third, we can avoid long supply chains because our solution is decentralised.\u201d  <\/p>\n<\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_column_10 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\r\n\r\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-saler.jpg\" title=\"Create-it-real-saler\" width=\"1440\" height=\"960\" srcset=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-saler.jpg 1440w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-saler-1280x853.jpg 1280w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-saler-980x653.jpg 980w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-saler-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1440px, 100vw\" class=\"wp-image-4370\" \/><\/span><\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_row_6 et_pb_row et_flex_row fade-in-up case-row\">\r\n\r\n<div class=\"et_pb_column_11 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\r\n\r\n<div class=\"et_pb_image_3 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/CreateItReal0N8A4128_AMSummit22_Fotograf-Vicki-Maddison.jpg\" title=\"CreateItReal0N8A4128_AMSummit22_Fotograf-Vicki-Maddison\" width=\"900\" height=\"600\" srcset=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/CreateItReal0N8A4128_AMSummit22_Fotograf-Vicki-Maddison.jpg 900w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/CreateItReal0N8A4128_AMSummit22_Fotograf-Vicki-Maddison-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" class=\"wp-image-456\" \/><\/span><\/div><\/div>\r\n\r\n<div class=\"et_pb_column_12 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\r\n\r\n<div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h3>Learning and insights<\/h3>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>The case shows how the business model itself can be the strongest competitive parameter. By combining local production, circularity and individual customisation, Create it REAL challenges a fundamental assumption that scale requires centralisation and mass production. <\/p>\n<p>The case shows that circular principles do not have to be a cost, but can create loyalty, differentiation and a more resilient business in a market characterised by standardisation. Sustainability only becomes business-critical when it is embedded throughout the entire value chain-from design to delivery and recycling. <\/p>\n<\/div><\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_row_7 et_pb_row et_flex_row case-row om-virksomheden fade-in-up\">\r\n\r\n<div class=\"et_pb_column_13 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\r\n\r\n<div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module pre-headline\"><div class=\"et_pb_text_inner\"><p>About the company<\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_image_4 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-kontor.webp\" title=\"Create-it-real-kontor\" width=\"1360\" height=\"1020\" srcset=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-kontor.webp 1360w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-kontor-1280x960.webp 1280w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-kontor-980x735.webp 980w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Create-it-real-kontor-480x360.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1360px, 100vw\" class=\"wp-image-4372\" \/><\/span><\/div><\/div>\r\n\r\n<div class=\"et_pb_column_14 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\r\n\r\n<div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2>Create it REAL<\/h2>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><strong>Location<\/strong><br \/>Aalborg, North Jutland<\/p>\n<p><strong>Number of employees<\/strong><br \/>11-50<\/p>\n<p><strong>Info<\/strong><br \/>Create it REAL develops advanced 3D printer solutions, including software (REALvision), electronics, and controllers. The company focuses on making 3D printing accessible, especially within orthopaedics (insoles, corsets). <\/p>\n<\/div><\/div><\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section case-c2a\"><div class=\"et_pb_row_8 et_pb_row et_flex_row fade-in-up\"><div class=\"et_pb_column_15 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_dark et_pb_module et_flex_module pre-headline\"><div class=\"et_pb_text_inner\"><p>Optimise your opportunities<\/p>\n<\/div><\/div><div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_dark et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2>Is your production setup a limitation-or a strength?<br \/>\nAnd are there new opportunities?<\/h2>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module\" href=\"mailto:info@am-hub.dk\">Contact us today<\/a><\/div><\/div><\/div><\/div>\r\n\r\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section related-cases\"><div class=\"et_pb_row_9 et_pb_row et_flex_row fade-in-up\"><div class=\"et_pb_column_16 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module pre-headline\"><div class=\"et_pb_text_inner\"><p>Related cases<\/p>\n<\/div><\/div><div class=\"et_pb_text_24 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2>Get inspired<\/h2>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_10 et_pb_row et_flex_row fade-in-up\"><div class=\"et_pb_column_17 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"cases-grid cases-grid--related\" data-view=\"grid\"><a class=\"cases-card filterable-card\" href=\"https:\/\/am-hub.dk\/en\/cases\/advansor-redesign-saves-customers-20000-kg-of-co2-annually\/\" data-kategori=\"improved-product-functionality sustainability-and-co2-reduction\" data-branche=\"energy\" data-title=\"Advansor A\/S\"><div class=\"cases-card__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Advansor-print-1-e1781773058970-1024x498.jpg\" class=\"cases-card__img wp-post-image\" alt=\"\" srcset=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Advansor-print-1-e1781773058970-980x477.jpg 980w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Advansor-print-1-e1781773058970-480x234.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"cases-card__overlay\"><\/span><span class=\"cases-card__badge\">Advansor A\/S<\/span><div class=\"cases-card__stat\"><span class=\"cases-card__stat-number\">20.000 kg<\/span><span class=\"cases-card__stat-caption\">CO2e saved anually<\/span><\/div><span class=\"cases-card__arrow\"><svg viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5 12H19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M13 6L19 12L13 18\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><\/div><div class=\"cases-card__body\"><span class=\"cases-card__category pre-headline\">Improved Product &amp; Functionality<\/span><h3 class=\"cases-card__title\">Advansor: Redesign saves customers 20,000 kg of CO2 annually<\/h3><\/div><\/a><a class=\"cases-card filterable-card\" href=\"https:\/\/am-hub.dk\/en\/cases\/3d-printing-opens-the-door-to-new-customer-dialogues-and-more-efficient-production-for-kc-denmark\/\" data-kategori=\"agile-supply-chain new-business-models production-optimisation\" data-branche=\"\" data-title=\"KC Denmark\"><div class=\"cases-card__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/KC-Denmark-water-sampler.jpg\" class=\"cases-card__img wp-post-image\" alt=\"\" srcset=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/KC-Denmark-water-sampler.jpg 1000w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/KC-Denmark-water-sampler-980x490.jpg 980w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/KC-Denmark-water-sampler-480x240.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><span class=\"cases-card__overlay\"><\/span><span class=\"cases-card__badge\">KC Denmark<\/span><div class=\"cases-card__stat\"><span class=\"cases-card__stat-number\">90%<\/span><span class=\"cases-card__stat-caption\">Tidsbesparelse <\/span><\/div><span class=\"cases-card__arrow\"><svg viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5 12H19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M13 6L19 12L13 18\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><\/div><div class=\"cases-card__body\"><span class=\"cases-card__category pre-headline\">Agile Supply Chain<\/span><h3 class=\"cases-card__title\">3D printing opens the door to new customer dialogues and more efficient production for KC Denmark<\/h3><\/div><\/a><a class=\"cases-card filterable-card\" href=\"https:\/\/am-hub.dk\/en\/cases\/bewi-significantly-reduces-tool-weight-and-achieves-greater-flexibility\/\" data-kategori=\"new-business-models production-optimisation\" data-branche=\"\" data-title=\"BEWI\"><div class=\"cases-card__media\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"164\" src=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Bewi-3dprint.jpg\" class=\"cases-card__img wp-post-image\" alt=\"\" \/><span class=\"cases-card__overlay\"><\/span><span class=\"cases-card__badge\">BEWI<\/span><div class=\"cases-card__stat\"><span class=\"cases-card__stat-number\">25% <\/span><span class=\"cases-card__stat-caption\">kortere leveringstid <\/span><\/div><span class=\"cases-card__arrow\"><svg viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5 12H19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M13 6L19 12L13 18\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><\/div><div class=\"cases-card__body\"><span class=\"cases-card__category pre-headline\">New business models<\/span><h3 class=\"cases-card__title\">BEWI significantly reduces tool weight and achieves greater flexibility<\/h3><\/div><\/a><a class=\"cases-card filterable-card\" href=\"https:\/\/am-hub.dk\/en\/cases\/heatflow-how-energy-efficiency-became-a-competitive-advantage\/\" data-kategori=\"improved-product-functionality sustainability-and-co2-reduction\" data-branche=\"energy\" data-title=\"Heatflow\"><div class=\"cases-card__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Heatflow-1024x567.jpg\" class=\"cases-card__img wp-post-image\" alt=\"\" srcset=\"https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Heatflow-980x542.jpg 980w, https:\/\/am-hub.dk\/wp-content\/uploads\/2026\/07\/Heatflow-480x266.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"cases-card__overlay\"><\/span><span class=\"cases-card__badge\">Heatflow<\/span><div class=\"cases-card__stat\"><span class=\"cases-card__stat-number\">10%<\/span><span class=\"cases-card__stat-caption\">CO2e sparet \u00e5rligt <\/span><\/div><span class=\"cases-card__arrow\"><svg viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5 12H19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M13 6L19 12L13 18\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><\/div><div class=\"cases-card__body\"><span class=\"cases-card__category pre-headline\">Improved Product &amp; Functionality<\/span><h3 class=\"cases-card__title\">Heatflow: How energy efficiency became a competitive advantage<\/h3><\/div><\/a><\/div><\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module\" href=\"https:\/\/am-hub.dk\/vores-cases\/\">View all cases<\/a><\/div><\/div><\/div><\/div><span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Create it REAL has developed a circular business model for individually customised orthopaedic insoles using 3D 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