{"id":95179,"date":"2020-03-02T08:29:16","date_gmt":"2020-03-02T07:29:16","guid":{"rendered":"https:\/\/am-hub.dk\/from-idea-to-business-in-under-six-months\/"},"modified":"2026-04-22T19:59:08","modified_gmt":"2026-04-22T18:59:08","slug":"from-idea-to-business-in-under-six-months","status":"publish","type":"post","link":"https:\/\/am-hub.dk\/en\/from-idea-to-business-in-under-six-months\/","title":{"rendered":"From idea to business in under six months"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;547213&#8243; css=&#8221;.vc_custom_1771937801029{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;180624&#8243;]Plus Pack[\/vc_custom_heading][vc_custom_heading text_size=&#8221;h3&#8243; separator=&#8221;under&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;319732&#8243; el_class=&#8221;sub-heading-case&#8221;]From idea to business in under six months[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;153540&#8243;][vc_single_image media=&#8221;95183&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;573534&#8243; media_link=&#8221;url:https%3A%2F%2Fwww.pluspack.com%2F|target:_blank&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;justify&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;694279&#8243; css=&#8221;.vc_custom_1771937888644{padding-top: 0px !important;padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;93879&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;four-three&#8221; uncode_shortcode_id=&#8221;243901&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;194244&#8243;][vc_column_text uncode_shortcode_id=&#8221;414984&#8243;]It started with a question during a strategic programme with the management team at <a href=\"https:\/\/www.pluspack.com\/\">Plus Pack<\/a>: \u201cWhat is happening with 3D printing? Is there something here we are missing?\u201d That question became the starting point for joining <a href=\"https:\/\/am-hub.dk\/am-sustain\/\">Dansk AM Hub<\/a>\u2019s AM Generator programme, which primarily consists of two workshops where participants work on their own ideas for how 3D printing can be used in the business. Plus Pack\u2019s idea was to try to make prototyping easier by using 3D-printed components for press tooling.    <\/p>\n<p>\u201cWe want to create customised packaging solutions, and that requires close dialogue with the customer. We can have that when we bring a realistic prototype in addition to a drawing and a 2D model,\u201d says Bastian Fietje, Manager of Group Projects, Plus Pack.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;307712&#8243; css=&#8221;.vc_custom_1771938222734{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;105822&#8243;][vc_column_text uncode_shortcode_id=&#8221;285279&#8243;]Plus Pack has experimented with 3D printing tool components in nylon that are currently made in steel. This enables an iterative development process in which Plus Pack can more quickly produce realistic prototypes of aluminium trays that the customer can test and evaluate. Previously, development often took place based on drawings and 2D models, and when Plus Pack was ready to start producing the aluminium tray, they had to order the expensive tool components in steel.  <\/p>\n<p>The custom-designed tool for, for example, the base of a foil tray can be printed in a couple of days and requires one day of post-processing, which contrasts with waiting 12\u201315 weeks for the steel tool components, which also do not allow for further adjustments.<\/p>\n<p>\u201cIt creates a completely different collaboration with the customer when it comes to tailoring their products,\u201d says Bastian Fietje.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;204648&#8243;][vc_single_image media=&#8221;95182&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;172453&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;184735&#8243; css=&#8221;.vc_custom_1771939257362{padding-bottom: 50px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shadow=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;451755&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#0903d4&#8243; el_class=&#8221;list-column&#8221;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;164808&#8243; el_class=&#8221;list-with-check&#8221; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h3 style=\"color: white !important;\">Results from programmes with Dansk AM Hub<\/h3>\n<ul>\n<li>Customised packaging solutions<\/li>\n<li>Enables an iterative development process<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;609024&#8243;][vc_column_text uncode_shortcode_id=&#8221;960164&#8243;]On a specific project, Plus Pack quickly needed to produce a prototype for a new customer. A French snail producer needed an aluminium tray with recesses in the base so the snails would not slide around. Plus Pack succeeded in 3D printing a new base design and thereby creating a customised base for the snails. It took about a week to design, 3D print, and produce the prototype, enabling the customer to provide feedback on the tray\u2019s design and functionality very quickly.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;318002&#8243; css=&#8221;.vc_custom_1771939284069{padding-bottom: 50px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;209440&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text uncode_shortcode_id=&#8221;137274&#8243;]<\/p>\n<h3 style=\"text-align: center;\">Is your production setup a limitation\u2014or a strength?<br \/>\nAnd are there new opportunities?<\/h3>\n<p>[\/vc_column_text][vc_button button_color=&#8221;accent&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fam-hub.dk%2Fteamet%2F|title:Meet%20the%20team|&#8221; uncode_shortcode_id=&#8221;151971&#8243; el_class=&#8221;c2a-btn&#8221; button_color_type=&#8221;uncode-palette&#8221;]Contact us today[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;justify&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;182849&#8243; css=&#8221;.vc_custom_1771938351245{padding-top: 0px !important;padding-bottom: 50px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;119941&#8243;][vc_column_text uncode_shortcode_id=&#8221;179627&#8243;]Bastian Fietje describes the value within the organisation as twofold. On the one hand, the use of 3D printing has significant internal value because it has enabled them to rethink the way they design products. There are things you can test, and 3D printing shifts perceptions of what is possible.  <\/p>\n<p>In addition, it has great value for their customers. \u201cWe bring an actual tray as a prototype, so they can try it out and see how the packaging behaves when it is used,\u201d says Bastian Fietje. <\/p>\n<p>3D printing has clearly found its place at Plus Pack, and Bastian\u2019s recommendation to other companies is equally clear: \u201cYou just have to get started. Use 3D printing to try things out and experiment. Otherwise, you will not find the good opportunities,\u201d he concludes.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;691307&#8243;][vc_single_image media=&#8221;95181&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;412449&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;189621&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shadow=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;170261&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#0903d4&#8243;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;109169&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h3 style=\"color: white !important;\">About the company<\/h3>\n<p>[\/vc_column_text][vc_single_image media=&#8221;95184&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;878484&#8243;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;112526&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h5 style=\"color: white !important;\">Plus Pack<\/h5>\n<p>Energivej 40, 5260 Odense S<\/p>\n<p>Number of employees: 148<\/p>\n<p>Plus Pack develops and produces sustainable food packaging.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;185228&#8243;]<\/p>\n<h3><strong>About Plus Pack<\/strong><\/h3>\n<p>Plus Pack is an international and innovative company headquartered in Denmark, with production in both Denmark (Odense) and Belgium (Genk). Plus Pack is a family-owned company with roots dating back to 1914, and today the company is run by the 4th generation of the Haustrup family. Plus Pack specialises in the development and production of packaging solutions for the food industry and is now one of Europe\u2019s leading companies in the manufacture of aluminium and plastic packaging, selling to 50 different countries. Plus Pack has 220 employees; the company is growing and is in the midst of an exciting development journey, based on the promise \u201cWe make food stand out\u201d.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;144415&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243; uncode_shortcode_id=&#8221;175239&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;600238&#8243; text_color_type=&#8221;uncode-palette&#8221;]Is your production setup a limitation\u2014or a strength? And are there new opportunities?[\/vc_custom_heading][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;139587&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p style=\"text-align: center;\">Get input on how hybrid production can support your business strategy.<\/p>\n<p>[\/vc_column_text][vc_button button_color=&#8221;color-xsdn&#8221; radius=&#8221;btn-square&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fam-hub.dk%2Fteamet%2F|&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;188121&#8243; el_class=&#8221;blue-btn&#8221;]Contact us today[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div><span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;547213&#8243; css=&#8221;.vc_custom_1771937801029{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;180624&#8243;]Plus Pack[\/vc_custom_heading][vc_custom_heading text_size=&#8221;h3&#8243; separator=&#8221;under&#8221; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":93876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[563],"tags":[],"class_list":["post-95179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-business-models"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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