{"id":96450,"date":"2026-03-11T12:47:27","date_gmt":"2026-03-11T11:47:27","guid":{"rendered":"https:\/\/am-hub.dk\/lego-does-not-play-around-with-production-they-build-it-smarter\/"},"modified":"2026-04-22T20:13:42","modified_gmt":"2026-04-22T19:13:42","slug":"lego-does-not-play-around-with-production-they-build-it-smarter","status":"publish","type":"post","link":"https:\/\/am-hub.dk\/en\/lego-does-not-play-around-with-production-they-build-it-smarter\/","title":{"rendered":"LEGO does not play around with production \u2013 they build it smarter"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;547213&#8243; css=&#8221;.vc_custom_1771937801029{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;188712&#8243;]The LEGO Group[\/vc_custom_heading][vc_custom_heading text_size=&#8221;h3&#8243; separator=&#8221;under&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;157407&#8243; subheading=&#8221;When play becomes an innovation strategy&#8221; el_class=&#8221;sub-heading-case&#8221;]LEGO does not play around with production \u2013 they build it smarter[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;153540&#8243;][vc_single_image media=&#8221;96456&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;625761&#8243; media_link=&#8221;url:https%3A%2F%2Fwww.lego.com%2Fen-us%2Faboutus%2Flego-group|target:_blank&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;justify&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;694279&#8243; css=&#8221;.vc_custom_1771937888644{padding-top: 0px !important;padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;96452&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;four-three&#8221; uncode_shortcode_id=&#8221;150019&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;194244&#8243;][vc_column_text uncode_shortcode_id=&#8221;120478&#8243;]<a href=\"https:\/\/www.lego.com\/en-us\/aboutus\/lego-group\">The LEGO Group<\/a> uses 3D printing technology to experiment with new product forms and engage users in the innovation process. A 3D-printed duck sets the scene for greater flexibility, faster development, and a closer connection with fans of all ages, integrating technological innovation into LEGO\u2019s long-term product strategy. This is not about toys \u2013 but about maintaining speed and quality in an extremely complex production setup.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;10&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_image=&#8221;92819&#8243; overlay_color=&#8221;accent&#8221; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;471239&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;162778&#8243; el_id=&#8221;counters&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;169024&#8243;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;927302&#8243; text_color_type=&#8221;uncode-palette&#8221;]Savings[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;sm&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;529043&#8243;][vc_icon icon=&#8221;fa fa-bar-chart&#8221; icon_color=&#8221;color-xsdn&#8221; size=&#8221;fa-4x&#8221; uncode_shortcode_id=&#8221;186692&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][uncode_counter value=&#8221;33&#8243; counter_color=&#8221;color-xsdn&#8221; weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;627923&#8243; suffix=&#8221;%&#8221; counter_color_type=&#8221;uncode-palette&#8221;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;460150&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p style=\"text-align: center;\">Cost<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;sm&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;621950&#8243;][vc_icon icon=&#8221;fa fa-clock2&#8243; icon_color=&#8221;color-xsdn&#8221; size=&#8221;fa-4x&#8221; uncode_shortcode_id=&#8221;665358&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][uncode_counter value=&#8221;68&#8243; counter_color=&#8221;color-xsdn&#8221; weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;337690&#8243; suffix=&#8221;%&#8221; counter_color_type=&#8221;uncode-palette&#8221;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;175583&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p style=\"text-align: center;\">Time<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;105309&#8243;][vc_icon icon=&#8221;fa fa-leaf3&#8243; icon_color=&#8221;color-xsdn&#8221; size=&#8221;fa-4x&#8221; uncode_shortcode_id=&#8221;133191&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][uncode_counter value=&#8221;10&#8243; counter_color=&#8221;color-xsdn&#8221; weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;187759&#8243; suffix=&#8221;%&#8221; counter_color_type=&#8221;uncode-palette&#8221;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;148488&#8243; text_color_type=&#8221;uncode-palette&#8221; css=&#8221;.vc_custom_1771940061817{margin-top: 18px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">CO2<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;307712&#8243; css=&#8221;.vc_custom_1771938222734{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;105822&#8243;][vc_column_text uncode_shortcode_id=&#8221;905482&#8243;]<\/p>\n<h3>The case \u2013 overview and context<\/h3>\n<p>Innovation rarely starts with ready-made answers. It starts with questions and curiosity. Just like play. For a brand like The LEGO Group, where creativity, imagination, and play have always been at the core, technological innovation is not just a tool \u2013 it is a strategic component of future product development.   <\/p>\n<p>Last year, they launched their first 3D-printed element, a replica of their iconic wooden duck. It was sold for a limited period and formed part of a larger pilot project at The LEGO Group, aimed at collecting feedback from fans that can inspire future creations. <\/p>\n<p>In a global market where consumer expectations are rising and flexibility is a competitive parameter, LEGO\u2019s use of AM shows how technology can be integrated into a long-term innovation strategy \u2013 not only to optimise production, but to strengthen customer relationships, test new concepts, and increase the value of play as both product and experience. The case shows how additive manufacturing can be a strategic tool \u2013 long before production begins.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;204648&#8243;][vc_single_image media=&#8221;92818&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;793504&#8243; media_link=&#8221;url:https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DChtTp0BAHy8&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;184735&#8243; css=&#8221;.vc_custom_1771939257362{padding-bottom: 50px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shadow=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;451755&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#0903d4&#8243; el_class=&#8221;list-column&#8221;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;915778&#8243; el_class=&#8221;list-with-check&#8221; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h3 style=\"color: white !important;\">Results of the programme with Dansk AM Hub<\/h3>\n<ul>\n<li>Greater design possibilities<\/li>\n<li>Co-creation as a strategic growth driver<\/li>\n<li>Flexibility in innovation and production<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;609024&#8243;][vc_column_text uncode_shortcode_id=&#8221;147341&#8243;]<\/p>\n<h3 style=\"text-align: left;\">Value and impact for the company<\/h3>\n<p style=\"text-align: left;\"><a href=\"https:\/\/am-hub.dk\/am-sustain\/\">Dansk AM Hub<\/a> has collaborated with The LEGO Group for many years, contributing inspiration and knowledge on exploring additive manufacturing as an innovation tool \u2013 long before the technology was to be scaled in production. The role has been to qualify the dialogue on where and how additive manufacturing creates the most value in an extremely complex and mature manufacturing company. <\/p>\n<p>Through insight into both the technology\u2019s opportunities and limitations, we helped frame experiments that not only tested new product forms, but also new ways of engaging users and collecting feedback. The focus was not on volume, but on learning, speed, and flexibility \u2013 and on using 3D printing as a strategic tool in the early innovation phase. <\/p>\n<p>Dansk AM Hub\u2019s role was therefore to support LEGO in using additive manufacturing as part of a long-term innovation strategy, where technology is used to reduce uncertainty, strengthen customer insight, and create a better basis for decision-making before investments become substantial.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;318002&#8243; css=&#8221;.vc_custom_1771939284069{padding-bottom: 50px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;209440&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text uncode_shortcode_id=&#8221;137274&#8243;]<\/p>\n<h3 style=\"text-align: center;\">Is your production setup a limitation \u2013 or a strength?<br \/>\nAnd are there new opportunities?<\/h3>\n<p>[\/vc_column_text][vc_button button_color=&#8221;accent&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fam-hub.dk%2Fteamet%2F|title:Meet%20the%20team|&#8221; uncode_shortcode_id=&#8221;151971&#8243; el_class=&#8221;c2a-btn&#8221; button_color_type=&#8221;uncode-palette&#8221;]Contact us today[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;318002&#8243; css=&#8221;.vc_custom_1771939284069{padding-bottom: 50px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;924857&#8243;][vc_column_text uncode_shortcode_id=&#8221;184916&#8243;]<\/p>\n<h3>From challenge to advantage<\/h3>\n<p>At The LEGO Group, 3D printing technology has been used since the 1990s, but this is the first time they have launched a consumer product produced exclusively using Additive Manufacturing. The replica has particularly helped The LEGO Group experiment with moving functions, as the 3D-printed duck has a movable beak. <\/p>\n<p>\u201cWe are very excited about the opportunities that additive manufacturing gives us, and we look forward to hearing what our fans say. We will use their feedback to help shape future innovation as we continue to push the boundaries of 3D printing technology,\u201d says Ronen Hadar, Head of The LEGO Group\u2019s Additive Design &amp; Manufacturing team.<\/p>\n<p>In combination with 3D printing, they use injection moulding technology at their factories to produce bricks. This combination means that the bricks can be produced faster, there is greater flexibility, and they can produce more varied units in smaller quantities, giving The LEGO Group the opportunity for increased product development and innovation.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;880066&#8243;][vc_single_image media=&#8221;96454&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;349563&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;189621&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shadow=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;170261&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#0903d4&#8243;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;109169&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h3 style=\"color: white !important;\">About the company<\/h3>\n<p>[\/vc_column_text][vc_single_image media=&#8221;96453&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;741490&#8243;][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;132508&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h5 style=\"color: white !important;\">The LEGO Group<\/h5>\n<p>Billund, Southern Jutland<\/p>\n<p>Number of employees: 31,000+ globally<\/p>\n<p>The LEGO Group is a world-leading, family-owned toy company known for the iconic LEGO bricks.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;121164&#8243;][vc_column_text uncode_shortcode_id=&#8221;192040&#8243;]<\/p>\n<h3 style=\"text-align: left;\">Learning and insights<\/h3>\n<p>The case demonstrates how innovation can start long before production, and how technology can be used as a strategic tool for learning, experimentation, and customer involvement. Here, additive manufacturing is not about volume, but about speed, flexibility, and insight. <\/p>\n<p>The key learning is that innovation should not always be measured by short-term ROI. By using new technologies to test ideas, involve customers, and explore new forms of value, companies can reduce risk in later decisions. The case underlines that competitive advantage is often created where you dare to play, experiment, and learn \u2013 before the market demands it.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;881954&#8243; back_color_type=&#8221;uncode-palette&#8221; el_id=&#8221;quote&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;120248&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;966535&#8243; el_class=&#8221;quote-text&#8221; css=&#8221;.vc_custom_1773228180997{padding-bottom: 30px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">&#8220;We are very excited about the opportunities that additive manufacturing gives us, and we look forward to hearing what our fans say. We will use their feedback to help shape future innovation as we continue to push the boundaries of 3D printing technology&#8221;<\/p>\n<p>[\/vc_column_text][vc_single_image media=&#8221;96455&#8243; media_width_percent=&#8221;80&#8243; media_ratio=&#8221;one-one&#8221; shape=&#8221;img-circle&#8221; uncode_shortcode_id=&#8221;528345&#8243;][vc_column_text uncode_shortcode_id=&#8221;340322&#8243;]<\/p>\n<p style=\"text-align: center;\"><strong>Ronen Hadar<\/strong><br \/>\nVice President, Element &amp; Additive Engineering, The LEGO Group<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;144415&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243; uncode_shortcode_id=&#8221;175239&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;600238&#8243; text_color_type=&#8221;uncode-palette&#8221;]Is your production setup a limitation \u2013 or a strength? And are there new opportunities?[\/vc_custom_heading][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;139587&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p style=\"text-align: center;\">Get input on how hybrid production can support your business strategy.<\/p>\n<p>[\/vc_column_text][vc_button button_color=&#8221;color-xsdn&#8221; radius=&#8221;btn-square&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fam-hub.dk%2Fteamet%2F|&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;188121&#8243; el_class=&#8221;blue-btn&#8221;]Contact us today[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div><span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;547213&#8243; css=&#8221;.vc_custom_1771937801029{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;188712&#8243;]The LEGO Group[\/vc_custom_heading][vc_custom_heading text_size=&#8221;h3&#8243; [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":92819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[549],"tags":[],"class_list":["post-96450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agile-supply-chain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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