Danish AM Hub wins the German Design Award 2020

In the fall of 2019, Danish AM Hub won the German Design Award in Excellent Communications Design Corporate Identity. As our logo represents our biggest interest (AM Technology!), we are honored to receive this prize.


AM Hub’s visual identity is the personification of AM technology. The continuous process of layering material upon material until a fully formed shape appears inspired us to create a logo that explains something specific about the actual process while creating a strong and dynamic identity that easily transforms itself into other shapes, even pictograms. The white lines are a recurring and playful theme throughout the entire website.


The idea of translating the layering principle of a 3D printer into the design of the logo worked impressively well. With its horizontal lines of varying lengths, it looks elegant and high-end, harmonising perfectly with the blue design of the corporate image, giving the hub its own distinctive identity.

Read more about the award here

Read more about the exciting collaboration for designing the logo with Urgent Agency here